How to Regain Google's Trust? Eight Strategies to Comprehensively Improve SEO Results

When your website gradually disappears from Google’s front page due to content quality issues, it is like a reputable business suddenly being excluded from the prime commercial district. What is lost is not just traffic, but also the market’s trust in you. What you need to do is regain Google’s trust as soon as possible through professional website optimization services.

In an era of rapidly expanding information, misinformation, incorrect information, and a flood of AI-generated content inundate the web, forcing Google to be stricter in filtering which content deserves to appear in search results. Therefore, if businesses want to stand out in the highly competitive online market, they need to understand how Google evaluates content quality and strengthen the overall SEO foundation of their websites through professional website optimization services.

How Does Google Evaluate Website Content Quality? EEAT Determines a Website’s Fate!

On the path to pursuing an excellent search experience, Google has adopted stricter review standards for content, especially for YMYL (Your Money Your Life) content that impacts users' finances or life happiness. Any issues with such content can have unimaginable consequences.

When it comes to the core standards for Google’s content quality evaluation, the importance of EEAT cannot be ignored. These four standards are not only used to scrutinize the content itself but also encompass multiple factors such as overall webpage structure, website brand reputation, external links, and user experience. This also means that SEO is no longer simply about keyword stuffing but about comprehensively enhancing "credibility" through high-quality content and a well-structured website.

Let’s take a look at how Google uses EEAT to assess the quality of your website content:

Experience: Whether the author has practical, hands-on experience related to the content, such as having personally used the relevant products or services.

Expertise: Whether the author possesses the professional background, skills, or knowledge required for the topic, and whether the content is accurate and in-depth.

Authoritativeness: Whether the website or brand has credibility or industry recognition in a specific field, and whether it is often cited or recommended.

Trustworthiness: Whether the information is transparent, correct, and secure, and whether the website has clear contact details, disclosures, or user guarantees.

* These are also key areas that professional SEO companies focus on optimizing when providing SEO services.

How to Determine If a Website’s Ranking Drop Is Due to Content Quality?

Google does not proactively notify you that "your website has been penalized," but it reflects problems through changes in search results, Search Console signals, and content quality indicators. Therefore, to determine whether a website "has been penalized by Google (or negatively affected by algorithms) due to content quality issues," you can check from the following aspects:

Observe whether traffic and ranking changes "characteristically match" content quality issues, such as a significant "cliff-like" drop, or multiple pages or even the entire site being affected simultaneously (not just individual keywords). This might be due to the website being hit by quality-related algorithms (like the Helpful Content System or core algorithm updates).

Check Google Search Console for any "manual penalty" notifications. If present, optimize and adjust the website according to the prompts. If not, it might be related to automatic algorithmic downgrading, requiring self-investigation.

Investigate whether pages exhibit "low-quality content" characteristics, such as extensive duplicate content; a large amount of AI-generated content lacking originality; a lot of content "written for SEO" but lacking value; articles that are too short or superficial; topics lacking expertise or credible sources; content not matching the search intent of the target audience; or content updated too infrequently or being outdated.

Rule out other non-content factors, such as specific pages marked with noindex; robots.txt blocking Google from crawling certain pages; excessively slow website loading speeds; unstable servers; or the website being hacked or attacked by viruses.

Overall, determining whether a website is penalized by Google due to content issues boils down to three key points: confirming that the traffic drop coincides with a core update, ruling out manual penalties in Search Console, and strictly reviewing content against E-E-A-T standards.

How to Regain Google’s Trust? Eight Strategies to Comprehensively Improve SEO Results

1. Choosing Professional Website Optimization Services

High-quality content is not merely "good writing" with beautiful prose and logical flow; it adheres to stricter standards, including:

A. Clear Structure: Content needs a clear structure to ensure users can easily find the information they need.

B. Problem Solving: It must genuinely solve user problems and meet their search intent. For example, if a user searches for "how to choose the right website optimization service," the article should center on this theme and provide professional advice from different angles.

C. Rich Support: Content should include abundant data, real-world case studies, and authoritative citations to enhance credibility and persuasiveness.

D. Correct Keyword Strategy: This requires precise targeting of keywords and their reasonable distribution in titles, paragraphs, conclusions, etc.

Generally, professional website optimization services help businesses establish a complete content strategy, comprehensively improving EEAT scores from keyword planning and layout design to content structure.

2. Strengthening Website Professional Credibility

A professional and trustworthy website can instill strong trust in users while also aiding SEO effectiveness. Specifically, we can:

A. Author Bios: Include author introductions on the website so users understand the background and professional qualifications of the content creators.

B. Reference Sources: Provide detailed references to make information verifiable.

C. Expert Review Process: Implement an expert review process to ensure content accuracy and authority.

D. Brand Authority Pages: Create pages dedicated to showcasing the company's strengths and achievements.

E. Public Info & Contact Pages: Increase transparent information and contact pages to facilitate user communication and interaction.

These measures not only enhance the website's image in users' minds but also earn points in Google's evaluation.

3. Improving Website User Experience (UX) & Technical SEO

Regarding user experience, page speed is a key factor. Imagine users clicking on a website but waiting a long time for the page to load—they are likely to leave. Therefore, optimizing page speed and ensuring fast responses are crucial. Simultaneously, with the proliferation of mobile devices, mobile optimization is essential to ensure the website displays perfectly on screens of various sizes.

Website security is equally important. Adopting the HTTPS protocol secures user data transmission and enhances user trust. Furthermore, reasonable website architecture and internal linking allow both users and search engines to navigate easily, effectively improving user experience and helping search engines better understand the site's structure.

These technical factors impact website rankings just as significantly as content quality!

4. Reducing AI-Generated Flavor, Incorporating Real Experience & Case Studies

In content creation, Google increasingly tends to reward content with real experience. Therefore, adding elements like actual operational processes, professional perspectives from the team, user feedback, and test results can immediately boost the content's quality score.

For example, when introducing website optimization services, sharing actual steps from successful case studies and comparative data before and after client use lets readers feel the authenticity and practicality of the content, making it easier to gain Google's recognition.

5. Building High-Quality External Links (Backlinks)

External links remain one of the core factors Google uses to assess website authority. However, as Google's filtering capabilities continuously improve, low-quality backlinks may not only be ineffective but could even negatively impact the website.

Therefore, leveraging the expertise of an SEO company to assess and plan high-quality backlinks is crucial. Meanwhile, methods like media exposure, writing high-quality guest posts, brand collaboration citations, and mentions in professional communities can naturally elevate the website's authority and win Google's trust.

6. Cleaning Up Old Content & Conducting Content Audits

When evaluating a website, Google not only focuses on the quality of new content but also considers the overall quality of the site's content. This includes pages with duplicate content, outdated information, pages with zero long-term traffic, and articles with a strong AI-generated flavor or lacking value. Such content may become the "culprits" dragging down the website's score. Regularly auditing content and promptly cleaning up this poor-quality content can inject continuous vitality into the site.

7. Continuously Updating & Maintaining Content

Google prefers "live websites"—those that are continuously updated and remain active. Regularly updating articles and supplementing them with the latest data and information keeps website content current. Meanwhile, actively replying to user comments and establishing good interactive relationships with users not only helps improve user experience but also sends signals of website activity to Google, leading to better rankings.

8. Partnering with a Professional SEO Company to Establish Long-Term Content & Technical Strategies

SEO is a long-term investment, not a one-time setup. Partnering with an experienced SEO company can provide comprehensive support for a business. For example, the professional team at Arachne Group Limited excels not only in building high-quality websites that meet Google's standards from technical, content, and strategic perspectives but also uses precise data analysis to deeply understand user behavior and market trends, helping businesses achieve commercial goals like improved rankings, conversion rates, and brand trust.

In this era of content overflow and mass AI-generated information, regaining Google's trust is not easy but is absolutely achievable. Through complete website optimization services, continuous content improvement, technical SEO evolution, and the correct EEAT strategy, websites can regain key positions in search results, bringing stable and predictable organic traffic.

If you are looking for a professional, transparent, and effective SEO service team, please contact us immediately. Let us help you regain Google's trust and build a website that continuously attracts traffic and business opportunities!

Phone: 852-2253 7000

Email: info@hkweb.com.hk