What services do SEO companies typically offer? Let's demystify SEO companies!
2022 / 08 / 01
According to eMarketer research, SEO has become a widely adopted marketing method by professional advertising distributors and marketers worldwide.
As paid advertising costs continue to rise, more and more businesses are turning their attention to more cost-effective SEO services. Especially for small and medium-sized enterprises (SMEs), choosing the right SEO service is equivalent to having search engines proactively recommend the brand and its services to thousands of searchers. Moreover, these searchers are often driven by specific needs, making the website conversion rates and transaction rates generated by SEO services significantly higher than other online marketing channels.
However, from a human resources investment perspective, if a brand chooses to handle SEO in-house, it will likely need to hire a versatile SEO specialist (or even a team). Considering salaries, bonuses, and other expenses, the cost may far exceed outsourcing the SEO project. Additionally, the brand must consider how to recruit such talent and retain them long-term...
Therefore, if you are already overwhelmed with daily business tasks or have only a superficial understanding of SEO, opting for an SEO company is a better choice. However, it's important to note that the market is flooded with SEO companies, and their capabilities and pricing can vary widely. Without caution, it's easy to fall into the trap of unscrupulous providers.
Comprehensive Website "Health Check"
To ensure a website is designed and developed according to search engine requirements, SEO companies conduct a thorough Site Audit to identify any technical SEO issues. This includes checking whether the site is search engine-friendly, uses responsive design, has an SSL certificate, features automatic Sitemap submission, includes structured data, and evaluates page loading speed and code efficiency. These steps ensure search engine crawlers can efficiently index site content, laying a solid foundation for SEO success.
Additionally, before implementing SEO adjustments, SEO companies use analytical tools to assess the website’s content and structure, keyword rankings, competitor analysis, traffic analysis, backlink profile, conversion tracking, and user behavior. This data helps formulate a tailored SEO optimization strategy.
Keyword Research and Strategy Planning
SEO companies help businesses analyze market dynamics and competition, using various SEO tools to identify keywords aligned with business growth as the core of the SEO strategy.
Once a targeted keyword strategy is established, SEO companies research and analyze the target audience. Based on user search intent and needs, they create high-quality content optimized for SEO rules, such as proper use of H-tags, setting TDK tags, image Alt tags, relevant anchor text, and improving content readability. This approach gradually builds brand trust and drives long-term traffic growth and keyword ranking improvements.
Backlink Building
Backlinks act as "votes of confidence" from other websites, signaling to search engines that your site is trustworthy. SEO companies establish high-quality links from relevant websites, media, and blogs to enhance the site’s authority and professionalism.
Local/Multilingual SEO
If your business has a physical location or serves specific regions (Local business), SEO companies can optimize local search results, Google Business profiles, maps, and regional keywords to improve visibility in local searches.
For businesses targeting international or multilingual audiences, SEO companies may also assist with multilingual website optimization (Multilingual SEO) and International SEO.
Performance Tracking
SEO companies provide regular SEO performance reports, including traffic changes, keyword rankings, click-through rates (CTR), website health, backlink status, and traffic sources. They also adjust strategies based on data insights, as SEO is a long-term effort, not an overnight solution.
If an SEO company claims to have mysterious or unique SEO techniques that deliver quick results, it’s best to avoid them.
The reason is simple: Google has publicly shared guidelines for improving SEO rankings. Reputable SEO companies follow these guidelines. Differences among providers usually lie in their interpretation of data and execution focus, not the fundamental SEO approach.
Does the Company Offer Targeted Content Marketing Strategies?
In an era where website content is increasingly important, if an SEO company only provides technical SEO services without a content marketing strategy, it’s unlikely to achieve ideal SEO results.
While you can choose to update website content yourself, remember that content must meet both target audience needs and search engine requirements to benefit SEO. Having an SEO company regularly update content ensures it is optimized and aligned with SEO goals.
Does the Company Provide Successful SEO Case Studies?
Many SEO companies highlight "keyword rankings" as success stories, but this is often incomplete. Ranking on the first page doesn’t guarantee improved website conversions or traffic growth. A professional SEO company focuses not only on keyword rankings but also on overall traffic growth, keyword exposure, organic keyword improvements, indexed keyword volume, and conversion effectiveness.
In practice, many SEO tasks require collaboration between the SEO company and other professional teams. To save time and costs, choosing an all-in-one web development company is a great option. Arachne Group Limited is committed to providing clients with reliable, flexible, and affordable web development and promotion solutions, fully meeting business needs. We are your best partner for expanding online opportunities.
Contact us today!
Phone: 852-3749 9734
Email: info@hkweb.com.hk
Website: https://hkweb.com.hk
As paid advertising costs continue to rise, more and more businesses are turning their attention to more cost-effective SEO services. Especially for small and medium-sized enterprises (SMEs), choosing the right SEO service is equivalent to having search engines proactively recommend the brand and its services to thousands of searchers. Moreover, these searchers are often driven by specific needs, making the website conversion rates and transaction rates generated by SEO services significantly higher than other online marketing channels.
Should you handle SEO yourself or outsource it to an SEO company?
Both managing SEO in-house and outsourcing to an SEO company have their pros and cons. The choice largely depends on the business's budget, time, expertise, and scale. If the business has a strong willingness to learn SEO, can continuously invest time in learning SEO knowledge and search engine algorithms, and operates in a niche market with low competition, then handling SEO in-house can save on outsourcing costs initially and accumulate valuable experience during the optimization process.However, from a human resources investment perspective, if a brand chooses to handle SEO in-house, it will likely need to hire a versatile SEO specialist (or even a team). Considering salaries, bonuses, and other expenses, the cost may far exceed outsourcing the SEO project. Additionally, the brand must consider how to recruit such talent and retain them long-term...
Therefore, if you are already overwhelmed with daily business tasks or have only a superficial understanding of SEO, opting for an SEO company is a better choice. However, it's important to note that the market is flooded with SEO companies, and their capabilities and pricing can vary widely. Without caution, it's easy to fall into the trap of unscrupulous providers.
What services do SEO companies typically offer?
Before selecting the right SEO company, it’s essential to understand the services they generally provide. Based on business development needs, SEO services can be tailored to achieve more significant results:Comprehensive Website "Health Check"
To ensure a website is designed and developed according to search engine requirements, SEO companies conduct a thorough Site Audit to identify any technical SEO issues. This includes checking whether the site is search engine-friendly, uses responsive design, has an SSL certificate, features automatic Sitemap submission, includes structured data, and evaluates page loading speed and code efficiency. These steps ensure search engine crawlers can efficiently index site content, laying a solid foundation for SEO success.
Additionally, before implementing SEO adjustments, SEO companies use analytical tools to assess the website’s content and structure, keyword rankings, competitor analysis, traffic analysis, backlink profile, conversion tracking, and user behavior. This data helps formulate a tailored SEO optimization strategy.
Keyword Research and Strategy Planning
SEO companies help businesses analyze market dynamics and competition, using various SEO tools to identify keywords aligned with business growth as the core of the SEO strategy.
Once a targeted keyword strategy is established, SEO companies research and analyze the target audience. Based on user search intent and needs, they create high-quality content optimized for SEO rules, such as proper use of H-tags, setting TDK tags, image Alt tags, relevant anchor text, and improving content readability. This approach gradually builds brand trust and drives long-term traffic growth and keyword ranking improvements.
Backlink Building
Backlinks act as "votes of confidence" from other websites, signaling to search engines that your site is trustworthy. SEO companies establish high-quality links from relevant websites, media, and blogs to enhance the site’s authority and professionalism.
Local/Multilingual SEO
If your business has a physical location or serves specific regions (Local business), SEO companies can optimize local search results, Google Business profiles, maps, and regional keywords to improve visibility in local searches.
For businesses targeting international or multilingual audiences, SEO companies may also assist with multilingual website optimization (Multilingual SEO) and International SEO.
Performance Tracking
SEO companies provide regular SEO performance reports, including traffic changes, keyword rankings, click-through rates (CTR), website health, backlink status, and traffic sources. They also adjust strategies based on data insights, as SEO is a long-term effort, not an overnight solution.
What should businesses pay attention to when working with an SEO company?
Inquire About SEO MethodsIf an SEO company claims to have mysterious or unique SEO techniques that deliver quick results, it’s best to avoid them.
The reason is simple: Google has publicly shared guidelines for improving SEO rankings. Reputable SEO companies follow these guidelines. Differences among providers usually lie in their interpretation of data and execution focus, not the fundamental SEO approach.
Does the Company Offer Targeted Content Marketing Strategies?
In an era where website content is increasingly important, if an SEO company only provides technical SEO services without a content marketing strategy, it’s unlikely to achieve ideal SEO results.
While you can choose to update website content yourself, remember that content must meet both target audience needs and search engine requirements to benefit SEO. Having an SEO company regularly update content ensures it is optimized and aligned with SEO goals.
Does the Company Provide Successful SEO Case Studies?
Many SEO companies highlight "keyword rankings" as success stories, but this is often incomplete. Ranking on the first page doesn’t guarantee improved website conversions or traffic growth. A professional SEO company focuses not only on keyword rankings but also on overall traffic growth, keyword exposure, organic keyword improvements, indexed keyword volume, and conversion effectiveness.
In practice, many SEO tasks require collaboration between the SEO company and other professional teams. To save time and costs, choosing an all-in-one web development company is a great option. Arachne Group Limited is committed to providing clients with reliable, flexible, and affordable web development and promotion solutions, fully meeting business needs. We are your best partner for expanding online opportunities.
Contact us today!
Phone: 852-3749 9734
Email: info@hkweb.com.hk
Website: https://hkweb.com.hk
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