The Universal Color of Web Design: Why Do So Many Companies Choose Blue as Their Primary Color?

Did you know that when users land on a website, the first thing that captures their attention is often not the large banner, the tidy layout, nor the resonant text or images, but rather the color scheme of the entire site. An appropriate color scheme can not only enhance the site's appeal and prolong user dwell time but also effectively convey relevant and valuable information to the audience, guiding them towards the next target action.

How to Choose the Right Color Scheme for Web Design?

According to Arachne Group Limited, if your business operates in highly professional industries such as technology, finance, health, or education, "blue" is undoubtedly a safe choice. In fact, blue has consistently been one of the most crucial and widely used colors in visual design. For instance, many apps on your phone feature likely blue logos; similarly, websites like Facebook, Twitter, Shazam, and Safari predominantly use blue as their primary hue.

So, why do so many companies independently choose blue? There are numerous reasons, but the main ones relate to the following points:

Connection to Nature: Blue is closely associated with natural elements like the sky, ocean, and lakes, evoking a sense of undeniable affinity. Furthermore, due to this strong link with nature, people often find calmness and relaxing joy in blue.

Trust and Reliability: In today's increasingly competitive business environment, brand credibility and image are crucial for development. Since people commonly associate blue with reliability and honesty, many companies adopt blue as their primary color to enhance consumer acceptance and trust in the brand.

Accessibility: The number of individuals with color vision deficiency is much larger than commonly perceived, making it essential to prioritize and accommodate these users' browsing habits when designing internet products. Notably, tritanopia (blue-yellow color blindness) is very rare; thus, blue is one of the most distinguishable and manageable colors for the majority of users with color vision deficiencies.

What Details Should Be Considered When Using a Blue Color Scheme in Web Design?

Overall, blue is a safe color choice for both website and app design. Therefore, if your internet product aligns with the characteristics of blue, consider adopting it directly. However, when implementing a blue color scheme, several points still require attention:

Avoid Monotony:

Using a single shade of blue throughout the entire site can create a clean and unified visual style, but prolonged viewing may lead to visual fatigue and reduce the user's browsing experience.

Recommendation: Utilize gradients of blue with different lightness or saturation levels to highlight the hierarchy of various elements. This maintains the overall blue theme while adding visual richness and avoiding monotony.

Contrast Control:

In web design, the contrast between text and background directly affects the ease of reading information. Using a light blue background with gray text, for instance, can result in insufficient contrast, violating WCAG (Web Content Accessibility Guidelines) accessibility standards.

Recommendation: To ensure all users, including those with visual impairments, can read web content clearly, maintain a contrast ratio between text and background of at least 4.5:1.

Cultural Sensitivity:

Different regions attribute different cultural meanings and emotional associations to colors. For example, in some parts of Latin America, blue is associated with mourning and funeral customs. Consequently, for multinational brands, overlooking such cultural differences and using blue in web design might evoke negative feelings and misunderstandings among local users.

Recommendation: When designing for multinational audiences, conduct in-depth research into the cultural background and color symbolism of the target region. Ensure the website integrates well with the local culture to gain user acceptance.

Emotional Balance:

Blue typically conveys feelings of calmness, professionalism, and reliability. However, excessive use might project a sense of "coldness" or "detachment," making users perceive the website as lacking warmth and approachability.

Recommendation: Appropriately incorporate theme-related elements or accents (e.g., warm colors in specific areas like CTAs). This helps the page maintain its professional and calm image while neutralizing potential coldness, allowing users to feel warmth and approachability.

Excellent Blue Website Design Examples: Making "Color" Align with Brand Image

Finally, Arachne Group Limited shares some outstanding web design examples to assist you in more easily creating websites that align with your brand image:



▲ Valeria Monis combines a minimalist blue with porcelain white, achieving a perfect balance of the two tones and creating an elegant and sophisticated visual effect.



▲ Blueyard blends different shades of blue and purple, creating a mysterious and futuristic atmosphere. Furthermore, this unique color scheme helps establish a friendly hierarchical structure on the website, focusing user attention on the important content of the interface.



▲ Bright colors often evoke positive emotions and leave a strong impression on users. For instance, the Gucci Burst website design uses various vibrant and bright colors combined with blue, creating an impactful yet balanced effect while fostering a fun and energetic atmosphere.



▲ Skillful use of simple primary color combinations can effectively evoke specific user emotions. For example, blue represents trust and stability, while red symbolizes strength and excitement. When used together, they can be an effective tool for building trust and prompting calls to action.

Although blue is extensively used in web design, its appearance can vary significantly with changes in lightness, and each specific shade of blue evokes different psychological feelings in users. For instance, navy blue signifies nobility and prestige; sky blue represents youth and freedom; violet blue conveys elegance and romance; aqua blue suggests peace and freshness; and dark blue implies stability and restraint... Therefore, whether you choose blue as your website's primary color or not, it is advisable to make a comprehensive selection considering multiple dimensions.

The design team at Arachne Group Limited is not only proficient in color psychology but also excels at extracting unique color palettes from corporate culture, rejecting template-based design. Furthermore, all our designs comply with WCAG 2.1 standards, expanding audience reach and making more consumers willing to choose you!

Contact us now, and let your website unleash a 'blue' storm, triggering a tsunami of business conversions!

Contact Number: 852-3749 9734

Email Address: info@hkweb.com.hk

Website: https://hkweb.com.hk