Brand Planning

A successful brand is built upon countless compelling stories that capture consumers' attention and facilitate emotional engagement with them.

In 1999, Rolf Jensen, a professor at the Copenhagen Institute for Futures Studies, predicted that "the most important skill for enterprises in the 21st century would be the ability to create and tell stories. This is a challenge all companies face—whether they produce consumer goods, daily necessities, luxury products, or provide services—they must create stories behind their products."

Establishing a successful brand image requires defining a distinct core value and fostering rich brand associations. However, there is currently no institution in Hong Kong specifically dedicated to providing professional story creation and dissemination services. To address this gap, our group has launched a service that acts as a brand manager, crafting unique stories behind our clients' brands. Throughout the creation process, we summarize and extract the brand’s standout qualities, shaping them into clear, memorable, and easily relatable narratives that build a positive brand image.

When a brand is strong, consumers can quickly develop a sense of reliability and pleasure toward it, granting their trust and concern, and allowing the brand to become an integral part of their lives.