IG Ad Account Suddenly Disabled? A Complete StepbyStep Guide to Submitting an Instagram Ads Suspension Appeal

In today’s world—where “no social media means no business”—Instagram advertising has become an essential tool for brand promotion and social marketing. However, many advertisers frequently encounter one of the most frustrating issues: their IG ad account suddenly stops functioning.


In reality, Instagram ad account suspensions are more common than many people think, and the underlying reasons are not as complicated as they may seem. To address this, Arachne Group Limited will walk you through the major causes behind IG ad suspensions, the key factors that determine appeal outcomes, and the exact steps to file an appeal—helping you restore your account as quickly as possible and regain your brand visibility.

“Why Did Instagram Suddenly Restrict My Advertising Activities?”

You might be wondering: since ads are Instagram’s primary source of revenue, why would the platform disable advertisers and risk losing income?

The reason is simple: many scams and phishing websites rely on Instagram ads to spread malicious content. To protect user experience and comply with regulatory requirements, Instagram enforces strict measures against suspicious ads. However, during the review process, Instagram may occasionally misjudge content, making it difficult to distinguish “fully compliant ads” from ads that appear normal but contain minor issues—resulting in innocent advertisers being affected.

In addition, to ensure full platform compliance, Instagram generally follows a “better safe than sorry” enforcement strategy. The algorithm is intentionally designed to prioritize safety over precision, even if it means sacrificing some accuracy.

Below are the most common reasons for IG ad account suspensions:

— Violations in Ad Content

Data shows that up to 95% of suspension cases are related to some form of ad content violation, while genuine false positives account for less than 5%. Instagram’s ad policies include not only explicit rules but also many implicit standards that advertisers must follow, such as:

●  Exaggerated claims: especially in beauty and health categories

● Misleading wording: e.g., “instantly whitens,” “guaranteed results,” “100% safe”

● Overly dramatic beforeandafter comparisons

● Sensitive industries: health, medical efficacy, finance, law—anything under YMYL (Your Money Your Life)

If your ad account was unexpectedly suspended, you must review your ad creatives and copy to identify potential violations and make immediate adjustments.

— Suspicious Login Activity

If your account shows unusual login behavior—such as logins from unfamiliar locations, repeated incorrect password attempts, or access from suspicious devices—it may trigger Instagram’s security algorithms and lead to an automatic suspension.

Accounts without twofactor authentication also carry high security risks and are more likely to be flagged as “highrisk accounts.”

— New Ad Accounts With Abrupt Activity

If your ad account is newly created but immediately spends large amounts or launches multiple campaigns in a short period, Instagram’s system may treat this as an attempt to exploit algorithmic loopholes and suspend the account.

— Use of ThirdParty Tools

Certain thirdparty applications frequently request data from Instagram, which can trigger algorithmic alerts. If your ad account is linked to such apps, it may be suspended even if you did nothing wrong.

Arachne Group Limited reminds advertisers: before submitting an appeal to Instagram or Meta, you must clearly identify the exact cause of the suspension. Only then can your appeal address the real issue and significantly increase your chance of success.

Even if your appeal fails, understanding the root cause helps ensure that your new account avoids previous mistakes and reduces the likelihood of repeated suspension.

“What Determines the Success or Failure of an IG Ads Suspension Appeal?”

An appeal is not simply about explaining your case—it is about convincing Instagram that you understand the rules, have corrected the issues, and will not violate policies again. Both the algorithm and human reviewers evaluate the following factors:

1. Account Reputation Score

Although Instagram does not publicly disclose its “account reputation system,” the algorithm evaluates your historical performance, including:

● Number of rejected ads

● Ratio of approved vs. disapproved ads

● Repeated violations

● Sensitivity level of your content

Poor account reputation significantly reduces the chance of a successful appeal.

2. Clarity in Identifying the Violation

If your appeal simply states, “I did not violate any rules, please reinstate my account,” it will almost certainly be rejected.

A strong appeal must include:

● A clear explanation of potential issues

● Specific corrective actions already taken

● A commitment to future compliance

Only then will Instagram consider you a responsible and cooperative advertiser.

3. Compliance of Your Landing Page (Website)

Instagram reviews not only your ad materials but also your landing page. Noncompliant websites often lead to appeal failure, including:

● Missing legal information: refund policy, contact information, company details

● Exaggerated or unverified claims

● Forced user actions: countdown timers, automatic redirects, intrusive popups

If your landing page is noncompliant, the ad will not be reinstated regardless of the appeal.

4. Whether Your Business Belongs to a “HighRisk Category”

Industries related to health, finance, or legal services—all YMYL categories—are subject to stricter scrutiny. Your appeal must be more detailed and professional to increase your chances of success.

5. Evidence of Attempted Policy Evasion

If you previously attempted to bypass the review process through any of the following, the system may label your account as malicious:

● Intentionally altering keywords

● Modifying sensitive terms

● Blurring or censoring content that is still inherently noncompliant

Such actions severely reduce appeal success rates.

After understanding these factors, the next step is to take action. Below is Arachne Group Limited’s complete stepbystep guide to help you regain control of your advertising.

Complete Guide: How to Submit an IG Ads Suspension Appeal

Instagram previously offered two official appeal forms, but they have been discontinued—so most tutorials online are now outdated.

How you appeal depends on your original ad setup method:

● If you used Meta Ads Manager, appeal via Meta.

● If you promoted posts directly in the Instagram app, submit the appeal within Instagram.

1. Appeal via the Instagram App

Step 1: Log in → Settings → Account Status → Request Review

Step 2: Provide detailed reasoning, including:

A clear explanation of what may have triggered the suspension (e.g., “Account flagged due to missing twofactor authentication”)

Updates or corrections made (e.g., “Ad copy revised to remove exaggerated claims”)

A request for manual review (e.g., “I kindly request a manual reassessment of my account’s compliance”)

2. Appeal via Meta Ads Manager

If your ads were launched through Meta:

● Use the Meta Support Inbox or Business Help Center to submit a case

● Attach supporting materials (e.g., updated ad content, account security screenshots)

Note: Old appeal forms circulating online are deprecated—submit only through official channels.

3. Alternative Options if the Appeal Fails

If the account shows “permanently disabled,” consider:

● Creating a new ad account: enable twofactor authentication and scale gradually

● Seeking professional assistance: work with an agency to relaunch your advertising setup

Arachne Group Limited has years of experience assisting clients on IG, Facebook, Google, and other platforms. We understand platform review logic and can help you:

● Identify the true cause behind your suspension

● Optimize creatives to avoid algorithmic triggers

● Craft compliant yet conversiondriven ad copy

● Build stable, compliant landing pages

● Develop longterm social marketing strategies to improve account health

If your IG ads are restricted, your appeal was rejected, your performance is declining, or you need a complete digital marketing strategy, we can provide precise, actionable solutions to restore visibility, reactivate ad delivery, and build a social marketing system that drives real business growth.